Our Transparent Pricing explained
At Aurora Bags, we believe in complete transparency with our customers. We want you to understand every aspect of what you're paying for, ensuring that you truly appreciate the value, quality, and craftsmanship behind each of our products.
The problems of insufficient pricing transparency in the fashion industry
The fashion industry often lacks transparency, both in pricing and supply chains, leaving consumers unaware of how much of their spending truly benefits those involved in the production process. This lack of clarity can lead to assumptions that higher prices automatically mean better quality or more ethical production. Without transparent pricing, it becomes difficult to hold brands accountable, allowing questionable practices to persist.
At Aurora Bags, we asked ourselves, “What kind of brand do we want to be?” Our answer is clear: “A better one.” We believe transparency isn’t just important—it’s essential. Our commitment is to actively contribute to a more honest and responsible fashion industry, ensuring our customers know exactly what they are investing in.
Direct-to-Consumer (D2C) vs. Traditional Retail
At Aurora Bags, our direct-to-consumer model sets us apart from traditional retail, where significant markups are the norm.
By selling directly to our customers, we eliminate unnecessary intermediaries, allowing us to offer luxury bags at more accessible prices. This approach not only reduces costs but also gives us complete control over our pricing and ensures transparency.
As a result, our prices genuinely reflect the true cost of production and craftsmanship. We are committed to fair pricing that honors both the quality of our products and the expertise behind them.